diff --git a/src/App.vue b/src/App.vue
index fc46055..9a0274c 100644
--- a/src/App.vue
+++ b/src/App.vue
@@ -7,6 +7,50 @@ import "./theme.css";
 
 dayjs.extend(utc);
 
+// Color palette for dealer labels - muted, visually distinct colors
+const DEALER_COLORS = [
+  { bg: '#e8eef4', border: '#5a7a9a', text: '#4a6a8a' },  // Muted Blue
+  { bg: '#ece8f0', border: '#7a6a8a', text: '#6a5a7a' },  // Muted Purple
+  { bg: '#e8f0e8', border: '#5a7a5a', text: '#4a6a4a' },  // Muted Green
+  { bg: '#f0ebe5', border: '#9a7a5a', text: '#8a6a4a' },  // Muted Orange
+  { bg: '#f0e8ec', border: '#8a5a6a', text: '#7a4a5a' },  // Muted Pink
+  { bg: '#e5efed', border: '#5a7a75', text: '#4a6a65' },  // Muted Teal
+  { bg: '#f0ede5', border: '#9a8a5a', text: '#8a7a4a' },  // Muted Amber
+  { bg: '#eaf0e8', border: '#6a8a5a', text: '#5a7a4a' },  // Muted Light Green
+  { bg: '#e8e9f0', border: '#5a5a8a', text: '#4a4a7a' },  // Muted Indigo
+  { bg: '#ece9e6', border: '#6a5a50', text: '#5a4a40' },  // Muted Brown
+  { bg: '#e5f0f0', border: '#5a8a8a', text: '#4a7a7a' },  // Muted Cyan
+  { bg: '#f0e8e5', border: '#9a6a5a', text: '#8a5a4a' },  // Muted Deep Orange
+];
+
+// Dark theme color palette - muted colors
+const DEALER_COLORS_DARK = [
+  { bg: '#2a3a4a', border: '#7a9ab0', text: '#9ab0c0' },  // Muted Blue
+  { bg: '#3a3040', border: '#9a8aaa', text: '#b0a0c0' },  // Muted Purple
+  { bg: '#2a3a2a', border: '#7a9a7a', text: '#9ab09a' },  // Muted Green
+  { bg: '#3a3025', border: '#a09070', text: '#b0a080' },  // Muted Orange
+  { bg: '#3a2a30', border: '#a07a8a', text: '#b09aa0' },  // Muted Pink
+  { bg: '#253a38', border: '#7a9a95', text: '#9ab0aa' },  // Muted Teal
+  { bg: '#3a3525', border: '#a09a70', text: '#b0aa80' },  // Muted Amber
+  { bg: '#2a3a25', border: '#8a9a7a', text: '#a0b090' },  // Muted Light Green
+  { bg: '#30304a', border: '#8a8aaa', text: '#a0a0c0' },  // Muted Indigo
+  { bg: '#352d28', border: '#8a7a70', text: '#a09a90' },  // Muted Brown
+  { bg: '#253a3a', border: '#7a9a9a', text: '#9ab0b0' },  // Muted Cyan
+  { bg: '#3a2a25', border: '#a08070', text: '#b09a8a' },  // Muted Deep Orange
+];
+
+// Simple hash function for consistent color assignment
+function hashString(str) {
+  let hash = 0;
+  const normalizedStr = str.toLowerCase().trim();
+  for (let i = 0; i < normalizedStr.length; i++) {
+    const char = normalizedStr.charCodeAt(i);
+    hash = ((hash << 5) - hash) + char;
+    hash = hash & hash; // Convert to 32-bit integer
+  }
+  return Math.abs(hash);
+}
+
 export default {
   data() {
     return {
@@ -179,7 +223,7 @@ export default {
     fetchDeals() {
       this.isLoading = true;
       const minLoadingTime = new Promise(resolve => setTimeout(resolve, 500));
-      
+
       Promise.all([
         axios.get("api/v1/topics"),
         minLoadingTime
@@ -207,6 +251,26 @@ export default {
       this.sortMethod = cycle[this.sortMethod];
       localStorage.setItem("sortMethod", this.sortMethod);
     },
+
+    getDealerColor(dealerName) {
+      if (!dealerName) return null;
+      const isDark = document.documentElement.getAttribute('data-bs-theme') === 'dark' ||
+                     document.documentElement.classList.contains('dark-theme') ||
+                     (this.currentTheme === 'auto' && window.matchMedia('(prefers-color-scheme: dark)').matches);
+      const colors = isDark ? DEALER_COLORS_DARK : DEALER_COLORS;
+      const index = hashString(dealerName) % colors.length;
+      return colors[index];
+    },
+
+    getDealerStyle(dealerName) {
+      const color = this.getDealerColor(dealerName);
+      if (!color) return {};
+      return {
+        backgroundColor: color.bg,
+        borderColor: color.border,
+        color: color.text,
+      };
+    },
   },
 };
 </script>
@@ -279,8 +343,12 @@ export default {
             </div>
           </div>
 
-          <div class="card-meta">
-            <span class="dealer-name" v-html="highlightText(topic.Offer.dealer_name)"></span>
+          <div class="card-meta" v-if="topic.Offer.dealer_name">
+            <span
+              class="dealer-name dealer-label"
+              :style="getDealerStyle(topic.Offer.dealer_name)"
+              v-html="highlightText(topic.Offer.dealer_name)"
+            ></span>
           </div>
 
           <div class="card-details">
diff --git a/src/theme.css b/src/theme.css
index 0ad2530..fbf7998 100644
--- a/src/theme.css
+++ b/src/theme.css
@@ -365,15 +365,24 @@ a:visited {
 .card-meta {
   display: flex;
   flex-direction: column;
+  align-items: flex-start;
   gap: 6px;
   font-size: 13px;
   margin-bottom: 12px;
 }
 
 .dealer-name {
-  color: var(--text-secondary);
-  font-weight: 500;
-  font-size: 13px;
+  display: inline-block;
+  width: fit-content;
+  max-width: 100%;
+  font-weight: 600;
+  font-size: 9px;
+  padding: 2px 6px;
+  border-radius: 4px;
+  border: 2px solid currentColor;
+  background-color: transparent;
+  transition: all 0.2s ease;
+  letter-spacing: 0.3px;
 }
 
 .card-details {
@@ -482,4 +491,4 @@ mark {
 .icon-button:disabled:hover {
   background-color: var(--bg-input);
   border-color: var(--border-color-light);
-}
\ No newline at end of file
+}